10 Internet Marketing Myths
- You don’t need a web site
to become a successful online entrepreneur. Many successful
online business people build opt-in email campaigns and market
to their list, without ever designing or owning their own site.
- You don’t need your own
product, or products, to make money on the Internet. Though many
“experts” claim that you need complete control over the product
you are selling, I personally know many online marketers making
$10,000 to $50,000 a month or more that have never owned their
- You don’t need to build a
“brand” or make your name widely known to be successful online.
I have read advice about positioning yourself as an expert in a
niche to become wealthy. While this is not necessarily
incorrect, it is far from a requirement. Some of the most
successful Internet entrepreneurs are people we have never heard
of because they value their privacy and don’t need to be a
well-known “expert” to get rich.
- You don’t need to be a
world-class writer to create sales letters or information
products to sell. In addition, you don’t even have to pay anyone
else to write them for you.
- You don’t need a college
degree to become wealthy in an Internet marketing business.
- You don’t have to
concentrate on one type of marketing to become wealthy. Niches
are great, but even in a narrow niche you may be able to offer
your own information products, other people’s information
products, an affiliate offer, consulting, services or a wide
range of other things to profit. And who says you have to
concentrate on a single niche? (OK, some people do say that, but
they are wrong.)
- You don’t need to be a
search engine optimization SEO expert to build web sites that
rank well in the search engines. Just do a few simple things
correctly, add a little bit of work and effort, and your sites
will do fine.
- You don’t have to have a
large advertising budget to generate a large amount of sales, no
matter what type of products or services you have.
- You shouldn’t believe
everything you read on forums, or for that matter much of
anything you read on forums, even if the poster has thousands of
- You shouldn’t believe all
the “get rich quick” hype offered in many sales letters and
online marketing materials. I realize most of you out there
reading this already know this, but I feel it is important
enough to say anyway. There is no doubt that just about anyone
can make a great deal of money online, but it does take at least
some degree of effort and work.
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